- Celebrate the collaboration between brewers and the Pittsburgh Zoo & Aquarium through the creation of Lewis, a hazy pale ale.
- Explore the flavor profile and ingredients of Lewis, highlighting its tropical notes.
- Understand the conservation efforts supported by the sales of Lewis and how they benefit the Pittsburgh Zoo & Aquarium.
- Learn about the events and promotions connected with the release of Lewis, designed to foster community engagement and conservation awareness.
- Appreciate the significance of supporting wildlife conservation through community partnerships and initiatives.
Lewis (5.5%) is a hazy pale ale crafted to commemorate both the charming Masai giraffe at Pittsburgh Zoo & Aquarium, named Lewis, and the broader mission of wildlife conservation. This collaboration between local brewers and the zoo signifies a delightful convergence of craft beer culture and environmental stewardship. By creating Lewis, the brewers offer more than a robust beverage; they’re contributing to a vital cause that aligns with preserving biodiversity and fostering a deeper connection between people and wildlife.
The creation of Lewis hinges on a careful selection of ingredients that blend flavor and character. Brewed with pale ale malt and plentiful malted oats, it offers a texture that is soft and fluffy, a testament to the craft and care embedded in its production. Tropical flavors dominate its profile, bringing forward the aromas and tastes of ripe pineapple, bright lime zest, and juicy mango. The sensory experience it provides is as refreshing as it is complex, making it an enticing option for beer enthusiasts and newcomers alike.
Introducing Lewis to the market serves a larger purpose beyond the enjoyment of quality beer. Every can and draft poured directly contributes to the Pittsburgh Zoo & Aquarium’s mission of wildlife conservation. A portion of the proceeds aids in connecting people with nature, inspiring conservation efforts that are crucial in today’s environmental context. This initiative underscores the collaborative spirit of the endeavor, championing both sustainability and community involvement.
The launch of Lewis is complemented by several events aimed at enhancing community participation. On Thursday, May 1st, a special happy hour at Cinderlands Warehouse will feature Lewis along with another exciting zoo collaboration. Guests can enjoy drink specials while engaging with zoo representatives offering discounted tickets to Summer Safari, one of the most lively events of the year. This collaboration and celebration blur the lines between leisure and active participation in conservation.
For those eager to experience Lewis before purchasing, sampling opportunities will occur at the zoo on select dates: May 8th, May 15th, and on the zoo’s birthday, June 14th. These interactive experiences enable potential patrons to savor the ale while witnessing the tangible impact of their support. Additionally, a family-friendly event, One Wild Sunday, at Cinderlands Taproom Wex on May 18th, offers a chance to meet real animals from the zoo. Activities designed for children ensure an entertaining day for all family members, seamlessly integrating leisure with conservation awareness.
The partnership with the Pittsburgh Zoo & Aquarium holds significant value for the participating brewers. It allows them to engage with those who recall their childhood visits to the zoo, now sharing that experience with younger generations. In playing a part, albeit small, in the Pittsburgh cultural experience, they contribute to the continuity of both community heritage and wildlife protection efforts.
The release and promotion of Lewis bring attention to vital aspects of supporting wildlife infrastructure. Conservation efforts face ongoing challenges, including habitat loss and species endangerment, rendering community initiatives increasingly vital. The collaboration helps people understand how their everyday choices, including which beer to enjoy, can positively affect larger conservation goals.
Crafting Lewis as a symbolic gesture cements the role of local businesses in the broader environmental narrative. By partaking in this initiative, consumers are invited to become part of a legacy that protects, educates, and inspires. Through enjoying a can of Lewis, each participant is inherently linked to ongoing conservation efforts, reflecting a shared responsibility toward sustaining our planet’s diverse life forms.
This venture, brewed alongside the work of dedicated zoos and aquariums, encourages collective participation in wildlife conservation. It educates the public, raises funds, and offers unforgettable experiences that translate enjoyment into action. The collaboration and its outcomes exemplify a triumph in community-engaged conservation, reminding us all that small choices can lead to significant impacts.
*****
Source Description
Lewis (5.5%) is our hazy pale ale brewed in collaboration with the @pghzoo to celebrate their resident Masai giraffe, Lewis and the efforts of wildlife conservation! 🍻🦒
Brewed with pale ale malt and heaps of malted oats, you can expect a fluffy, soft hazy pale ale with tropical notes like ripe pineapple, bright lime zest and juicy mango 🍍🥭🌴
Crack open a Lewis can at the Zoo as you walk around and enjoy all that the Pittsburgh Zoo & Aquarium has to offer! Lewis draft and 4-packs are now available at all Cinderlands locations and most fine Western PA retailers. A portion of proceeds from Lewis sales will directly support the mission of the Pittsburgh Zoo & Aquarium in an effort to connect people to wildlife and inspire wildlife conservation.
Join us at @cinderlandswarehouse on Thursday May 1 for a special happy hour featuring Lewis and another special zoo collaboration (more to come on that!) with drink specials and more! Our friends from the Zoo will be there selling discounted tickets to one of the most wild parties of the summer: Summer Safari!
Want to try Lewis before you buy? Find us at the Zoo handing out samples of Lewis and another special collaboration on Thursday, May 8, Thursday, May 15 and on the Zoo’s birthday, Saturday June 14!
Finally, head out to our @cinderlandstaproomwex location for One Wild Sunday on May 18th for family-friendly fun! Meet and greet real animals from the zoo, with some other fun family-friendly activities that’ll keep the little ones happy while you enjoy sips of Lewis and more!
We are delighted to be a partner of the Pittsburgh Zoo & Aquarium. To partner in a fun and meaningful way is special to us—we get to reach those who grew up going to the zoo and are now taking their little ones for the same experience. To play a small part in that Pittsburgh experience while supporting wildlife conservation efforts is truly rewarding! 😁✨
